Eduwem george

Eduwem George is a Nurse/Midwife for about 15 years now. She specializes in Geriatrics care and caring for people with disability. She has extensive knowledge of healthcare and a passion for providing quality care to individuals of all ages.

Eduwem has a deep understanding of the unique needs of patients and the challenges they face especially the elderly ones. She knows this through her several years of experience in the medical field. As a Nurse, she has worked in various healthcare settings, including hospitals, clinics, and nursing homes, and has honed her skills in patient assessment, diagnosis, and treatment, ensuring that each individual receives personalized care tailored to their specific needs.

Furthermore, her area of specialization as a Midwife has provided her with expertise in providing care to women during pregnancy, childbirth, and postpartum periods. She has supported numerous women and families throughout the entire childbirth process while ensuring their safety, comfort, and emotional well-being.

In addition to her nursing and midwifery roles, she is dedicated to geriatric care services. She has a deep understanding of the unique challenges faced by elderly patients, such as chronic illnesses, mobility issues, and cognitive decline. She is skilled in assessing and managing their conditions, promoting healthy ageing, and enhancing their overall quality of life.

In the course of her career, she has developed strong communication and interpersonal skills, which have helped her establish trusting relationships with patients, their families, and other healthcare professionals. She is compassionate, empathetic, and committed to providing patient-centred care that respects the dignity and autonomy of every individual.

As a Nurse, Midwife, and practitioner of geriatric care services, she has a comprehensive skill set and the advantage of extensive experience and serves with a genuine passion for improving the health and well-being of her patients.

Furthermore, having recognized the growing need for specialized care and support for the elderly population, and witnessing firsthand the challenges faced by elderly ones and their families in accessing quality care, she felt a deep sense of compassion and responsibility to make a difference. This prompted her to start her geriatric care services in April 2022.

Moreover, the decision to start the business was also driven by her passion for helping others and a desire to enhance the lives of elderly individuals. She wanted to create a service that would not only provide professional care but also foster a sense of dignity, respect, and companionship for the elderly ones. Also, she realizes that people offering these services in the southern part of Nigeria were either limited in scope or failed to prioritize the individual needs and preferences of the elderly ones.

She saw an opportunity to establish a business that would offer comprehensive geriatric care services, tailored to the unique requirements of each client. She avers “The timing felt right as well. The demographic shift towards an ageing population was evident, and the demand for quality geriatric care services was projected to increase in the coming years. ‘By starting my business at that point, I aimed to contribute to addressing this societal challenge while also fulfilling my mission. Ultimately, my goal is to make a meaningful impact on the lives of seniors and their families, providing them with the support they need to age gracefully and maintain their independence for as long as possible’.

Eduwem avers that her business is lucrative and one can make money from it. She explains the economic potential of her business below:

Growing market demand

The global population is ageing rapidly, with a significant increase in the number of elderly individuals. This demographic shift creates a strong demand for specialized care services for older adults, including geriatric care. The increasing number of elderly individuals provides a substantial market opportunity for businesses operating in this sector.

Diverse service offerings

Geriatric care services encompass a wide range of offerings, including home healthcare, assisted living facilities, nursing homes, memory care, rehabilitation centres, and more. By providing a variety of services tailored to the specific needs of the elderly, businesses can tap into different market segments and cater to a broad customer base.

Long-term care needs

Many elderly individuals require long-term care due to chronic illnesses, disabilities, or age-related conditions. Geriatric care services provide comprehensive support and assistance for activities of daily living, medical management, emotional well-being, and social engagement. These long-term care needs ensure a stable and recurring revenue stream for businesses in the geriatric care sector.

Private pay and insurance coverage

A significant portion of geriatric care services is paid for through private funds, including out-of-pocket payments by elderly individuals or their families. Additionally, insurance coverage may partially or fully reimburse the cost of certain geriatric care services. This mix of private pay and insurance coverage options provides businesses with diverse revenue streams.

Job creation and economic impact

The geriatric care sector creates numerous job opportunities, ranging from healthcare professionals (nurses, doctors, therapists) to support staff (caregivers, administrators). The growth of the geriatric care industry can contribute to local economies by generating employment, increasing tax revenues, and stimulating related industries, such as pharmaceuticals, medical equipment, and home modifications.

Franchise and business expansion opportunities

Geriatric care services can be structured as franchise businesses, allowing for rapid expansion and scalability. Franchising offers entrepreneurs the opportunity to replicate successful business models, benefit from established brand recognition, and tap into a proven system of operations. Franchise opportunities in the geriatric care sector can attract investors looking for established frameworks to enter this growing market.

Eduwem started her business with a startup capital of fourteen thousand naira (N14,000). She reveals that her business is still at the early stage and that the success recorded in the business was winning the Deco 2023 pitch for startups and the visibility it accorded the business. The low point in the business is the lack of adequate equipment and housing facility thus making it difficult to admit some patients.

Eduwem affirms that she has thought about giving up in the face of challenges, she states that facing real-life challenges in service like hers can be daunting, however, her purpose for starting the business in the first place always overwhelms the desire to give up.

Eduwem does not work alone, she engages a team of professionals including Doctors, Nurses, Physiotherapists, Dietitians (according to their patients’ needs), and trained caregivers, and her business is registered with the Corporate Affairs Commission.

Eduwem says that her business mentors are seasoned and successful entrepreneurs and professional colleagues who are also successful entrepreneurs in the business space of medical services.

Eduwem explains how policymakers and investors can assist her below:

Funding and financial support

Policymakers and investors can allocate funds and provide financial support to enhance geriatric care services. This will include funding research initiatives, infrastructure development, and providing subsidies or incentives to healthcare providers and organizations that offer geriatric care.

Policy development and regulation

By creating and enforcing policies that promote the delivery of high-quality geriatric care services. This may involve developing standards and guidelines for geriatric care facilities, establishing licensing requirements, and implementing regulations to ensure the safety and well-being of older adults.

Education and training

support for healthcare professionals who work with older adults. By investing in specialized geriatric care training, they can improve the knowledge and skills of healthcare providers, enabling them to deliver effective and compassionate care to older individuals.

Research and innovation

Investing in research on geriatric care services can lead to a better understanding of the needs and challenges faced by older adults. Policymakers and investors can support research initiatives focused on improving the quality of care, developing innovative technologies, and identifying best practices in geriatric care.

Collaboration and partnerships

by fostering collaboration between different stakeholders involved in geriatric care, including healthcare providers, researchers, industry experts, and advocacy organizations. By encouraging partnerships, they can facilitate knowledge sharing, promote innovation, and create a more integrated and coordinated approach to geriatric care.

Addressing Healthcare Workforce Challenges

Policymakers and investors can address the shortage of healthcare professionals specializing in geriatric care by implementing strategies to attract and retain skilled practitioners. This may involve providing incentives, scholarships, or loan forgiveness programs to encourage healthcare professionals to specialize in geriatrics.

Eduwem adds that there should be continuous family and community sensitization on the unique challenges of older adults (to neutralize the misconceptions about the aged), and thus prepare younger family/community members to provide adequate support to the aged.

Contact: +2347038103486/+2348184370816, mfonabasieduwem@gmail.com

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *