Philomena nyah

My name is Philomena Nkereuwem Nyah. I am currently an undergraduate studying Human Anatomy at the University of Uyo and I own an online hair brand; Mena Empire.

Mena Empire is a thriving wig brand that offers a wide range of high-quality wigs for women with a passion for creating stylish and natural-looking hairpieces. Mena Empire takes pride in providing customers with the perfect solution for their wig needs whether it’s for daily wear, special occasions, or personal expression. Mena Empire’s diverse collection of wigs caters to various tastes and preferences.

I ventured into my line of business on 4th May 2021. The business has a lucrative market demand, the wig industry experiences a steady and growing demand globally. Beyond medical purposes, wigs have become popular fashion accessories, serving as a means of self-expression, and contributing to the business’s continued profitability.

Also, wigs cater to a wide range of customers, including individuals dealing with hair loss due to medical conditions, fashion-conscious consumers, cosplayers, entertainers, and those seeking temporary style changes. This diverse customer base ensures a broad market reach and potential for higher sales.

Moreover, as wigs are not permanent, customers often return to purchase new styles or replace their existing wigs, generating a stream of repeat business. This encourages customer loyalty and establishes a stable revenue flow.

Offering personalized wigs or high-quality premium options allows wig business owners to charge higher prices, boosting profitability and reflecting the added value in the product. Especially in frontal wigs, not everyone will have the luxury of time to sit for hours at a saloon to get the wig installed, they rather choose to pay any amount to get it customized and wear it with ease any day, this still establishes a revenue flow.

philomena nyah

The wig industry is not stagnant; it continuously evolves with new materials, styles, and technologies. Innovative product offerings that follow current fashion trends can attract more customers and foster growth.

I started my business with a startup capital of five thousand naira (N5,000) to pay and join a wholesale group online. The high point of the business is the profits I have made so far. The low point of the business was when I lost my business money and ran into debt.

I admit that I have thought about giving up in the face of challenges before but I will never give up. I work alone and my business is registered with the Corporate Affairs Commission.

Policymakers and investors can assist me with funds to purchase hair, run constant adverts with a good lead magnet, get registered in business classes to gain more knowledge, and get my target audience which will lead to high sales.

Contact: 08165045764, philomenanyah@gmail.com

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129 Comments

    1. Interesting perspective on this line of business. Always thought, it was a slow one and not too lucrative. Interesting perspective indeed, I’m rooting for you!

  1. One brand I can trust and vouch for.
    Mena Empire sells quality at it’s peak!
    A trusted brand to partner with.

  2. This is very interesting and fascinating Mena 🥰.
    Mena Empire is a lovely, honest and a trustworthy brand❤️.
    I’ll always choose Mena Empire anytime and any day 🥰. Kudos dear🎊❤️.

  3. Really promising and touching
    I hope she wins this meflyn Awana’s prize. It sure won’t be wasted 👍

  4. The story is really touching, and promising i must say
    Big wins Mena empire
    A very trusted hair brand

  5. Philomena, you’ve shown in many ways that a girl child has much to offer in her world. Your drive has always been to live an independent life and financial freedom, that’s why, even as a student you embarked on this wig business not despising your little beginning. I strongly believe that good and well meaning Nigerians will support your dream and encourage this little light of yours to shine on.

    I recommend your business due to its originality and affordable Price.

  6. Really interesting and touching story. Giving up is not an option. The mefyln awana story prize will really improve this bussines. I’m rooting for you mena empire 👏👏

  7. Love your business spirit. And I see great potential in your empire.
    Also looking forward to creating captivating images and videos with your business.

  8. All I see in Mena empire, is credibility, perseverance, intelligence in business.
    I love your confidence girl. #5000 as capital says it all..
    Keep going girl 💪💪
    Bravo

  9. Yes!
    I trust Mena Empire, when it comes to not only providing High Quality Wigs for women but knowing the trends, staying on the standards and helping every woman solve problems as it concerns these hairs.

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