Anthonia Justine Ukpong

Anthonia Justine Ukpong is from Adiasim Ikot Udo in Essien Udim LGA of Akwa Ibom State. She is a 23-year-old Medical student at the University of Uyo and the CEO of Tonia Perfumery. She is a public speaker and a business and leadership enthusiast. Anthonia is a certified leader of the John Maxwell Leadership and Business Team, Abuja, the winner of the Creatives-In-Business Africa 1 million Naira Business Idea Pitching Competition in 2022, and a certified Marketer by the Better Life Project, Uyo.

Anthonia delights in seeing young people become independent, hence her interest in helping them discover, release, and maximize their unique potential. When asked about what inspired her to start her business, she recounted an experience during a screening exercise where over 500 students were crammed into one hall. She was worried about how body odour and sweat would impact the environment.

Tonia Perfumery offers undiluted oil perfumes in over 30 different fragrances that can help individuals control bad odours caused by perspiration, enhance their mood, boost their confidence, and even trigger memories. The business provides various ranges of perfumes available at different price points to accommodate everyone’s budget.

Anthonia Justine Ukpong Anthonia Justine Ukpong Anthonia Justine Ukpong

Anthonia launched her oil perfume business in August 2022. She believes that the perfume industry is highly profitable, as research indicates that Nigerians spend approximately $1.3 billion each year on beauty, personal care, and fragrance products. Her target market, aged between 18-65 years, has an annual income of 100,000-1,000,000 Naira and is willing to spend between 500 to 4000 naira on a single bottle of perfume.  Anthonia promises to remain committed to growth and purpose and also achieve excellent customer satisfaction in her business.

According to Anthonia, the business is able to produce 300 bottles of 3ml oil perfume monthly with a running cost of seventy-five thousand naira (N75,000), generating a net profit of thirty thousand naira (N30,000) from a revenue of one hundred and five thousand naira (N105,000).

Furthermore, Anthonia started her business with a startup capital of twenty-eight thousand naira (N28,000). At the initial stage of the business, 96 bottles of oil were produced and sold monthly to customers. Moreover, winning the first-ever pitching competition that had over 700 participants, and progressing from producing 98 bottles to 300 every month are her high points of the business. The low point recorded in the business was losing her business capital to business debtors.

Anthonia had thought about giving up on her business when she lost her first business capital to business debtors. Anthonia does not work alone, she employs someone to work in the distribution unit and her business is yet to be registered with the Corporate Affairs Commission.

Anthonia introduces Mr. Abraham Orukpe, Mr. William Anwana, and Engr. Ofonmbuk Ubokudom as her business mentors.  Policymakers and investors can assist Anthonia with funds to purchase equipment to boost production and also financial support and business training for emerging entrepreneurs.

Contact: 08100599116, anthoniaukpong0@gmail.com

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