Joy Uduak Edet is a native of Ukpab Ikot Idang Itak in Ikono Local Government Area of Akwa Ibom State and a 300level student of Akwa Ibom State University, studying Philosophy. She is the CEO of Juezi Perfumery, a business she started in May, 2018.

Joy is a critical thinker with strong analytical skill, and works well in tight schedules with or without supervision. She gets on well with people at all levels, works with high level of understanding, integrity and good organizational skills she has developed from handling dead lined situations. She uses a methodical, customer-focused approach to work and a strong drive to see things through to completion.

Having started the business with N20,000, Joy makes a lot of sales as it is a product people demand for daily, especially in a diversified and populated place like the university environment. The high point in Joy’s business was when she got to mass produce and deliver in bulk, the result of which she got huge recommendations that increased sales. Admittedly, there are times she experiences low sales and loss.

Yes, Joy has been to that point where it seemed everything she built was crumbling before her and she considered giving up. Such a time was during the university strike, where she was not making sales as students had traveled home and the school environment was empty. However, as she had no other job, she allowed her passion drive her.

As a Perfumer, she makes the perfume herself. Her business is yet to be registered with the Corporate Affairs Commission. Zuo Enterprise in China is a major inspiration to Joy in her line of business, she also considers her aunt, Madam Imeh a mentor, as she guides Joy on when to and when not to purchase materials for production, and the amount of production to make at a certain time in order not to incur loss.

Joy strongly believes that entrepreneurs can create wealth and help curb the problem of unemployment in the state. Her advice to entrepreneurs who wish to engage in her line of business is that they remain focused on their goals and set targets, and although it might get tough and people may look on in disdain considering the business as highly unprofitable, however, if one works with understanding, then they are sure to amass wealth from it.

Policymakers and Investors can help Joy by providing funds to enable her brand and promote her products. She believes that this would go a long way in projecting her business to the world.

Contact: 09075918634; joyuduak55@gmail.com

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