joseph umoh

Meet Joseph Umoh, a native of Akpayak in Uyo LGA of Akwa Ibom State, Nigeria. He is a 28-year-old graduate of Mass Communication, Uyo City Polytechnic, and the CEO of De Nutz, a peanut burger-producing brand based in Uyo.

Joseph ventured into his business during the COVID-19 pandemic in 2020. He says that the restrictions of movement to curtail the spread of the deadly virus prevented a lot of people from getting their desired meals/snacks and out of passion and love for peanut burgers, he started making them for personal consumption. He shared it with his neighbours and they loved it coupled with the fact that the peanut burger was of different flavours.

joseph umoh

When he realized that plenty of people loved his peanut burger, he thought of monetizing it. He started with few quantity and the sale was massive. After some time, he branded his product for differentiation and also attended business classes such as My Entrepreneurship Goal Program to enable his business strategy.

Joseph affirms that his business is lucrative and one can make money from it. He confesses that his business in the past 3 years has been growing from stage to stage and the branding and special flavours are generating more income for him.

joseph umoh

He started his business with a startup capital of five thousand naira (N5000). The high point recorded in the business is his ability to make three hundred thousand naira (N300,000) from the business while the low point of the business was in 2020 when his business experienced losses of about seventy thousand naira (N70000) due to not following the due process.

He has thought about giving up in the face of challenges before but he cannot give up as he is passionate about the business.

He works alone but sometimes engages people to work with him when he wants to produce in large quantities and his business is not yet registered with the Corporate Affairs Commission.

Policymakers and investors can assist Joseph with equipment and funds to expand his business and boost production.

Contact: 08107373215, josephumoh25@gmail.com

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