Sonia Akpojotor Eloghene is the founder of Sonia Supermarket and Foodstuff. She is married with four children, and her husband is an Engineer who specializes in AC and HVAC. She ventured into the provision and foodstuff business last year because of the need to support her family financially. Things were hard for her family so she started borrowing online and offline to either feed her family or run a business that only generated a paltry profit of either 500 or 1000 naira.

The difficulty she had while giving birth to her son contributed to the financial breakdown of the family. She had to fold up her old business and start a new one close to her home. The money she realized from selling some stuff from her old shop amounted to one hundred and seventy thousand naira. Out of the money, she rented a new shop for ninety-six thousand naira, paid ten thousand naira for the landlord agreement fee, and was left with 35 thousand naira to start her business.

Sonia affirms that her business is lucrative and one can make money from it. She reveals that the business alone pays her family’s bills and she started it with a startup capital of thirty-five thousand naira (35,000). The cashless policy period led to an increase in her business. She had massive sales and the POS machine she purchased attracted customers to her shop. She reveals that her business is worth one hundred thousand naira now.

The low point of the business is the inability to purchase enough goods to meet customers’ needs. She sometimes gets goods on credit from the market and makes payments after selling the goods. She says that she is always embarrassed if she fails to meet the deadline.

She claims that she has never thought about giving up in the face of challenge and giving up is not an option for her. She reveals that her business is stressful and requires her to open the shop at 7 a.m. or 8 a.m. every day. She does not work alone, her husband assists her in taking care of the children and arranging the goods in the shop every day which helps to reduce her stress.

Sonia’s business is registered with SMEDAN and she does not have the money to register with the Corporate Affairs Commission yet. Policymakers and investors can assist Sonia with funds to expand her business and stay out of debt.

Contact: Sonia at 09030868453,

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